Privacy Policy
Privacy Policy
Last updated: 4 October 2026
RookFire Jewellery respects your privacy and takes the protection of your personal information seriously.
This policy explains what personal information we collect when you use our website, contact us or place an order, how we use it and the rights you have over your information.
Who We Are
RookFire Jewellery is an independent jewellery business based in the United Kingdom.
RookFire Jewellery is responsible for the personal information collected through this website.
Email: hello@rookfire.com
Information We Collect
Depending on how you use our website, we may collect:
• Your name
• Email address and telephone number
• Billing and delivery address
• Order and purchase information
• Information you provide when contacting us
• Information relating to returns, repairs or customer service
• Website usage and technical information, such as IP address, browser and device information
• Cookie and analytics information where applicable
Payment information is processed through the payment services used by our website. RookFire does not need access to your full payment card details in order to fulfil your order.
How We Use Your Information
We use personal information to:
• Process and fulfil orders
• Take payment and arrange delivery
• Communicate with you about an order or enquiry
• Provide customer service and deal with returns, repairs or problems
• Maintain appropriate business, accounting and transaction records
• Prevent fraud and protect the security of the website
• Improve the operation and performance of the website
• Comply with legal and regulatory obligations
If you have specifically chosen to receive marketing communications, we may also use your contact information for that purpose. You can withdraw your consent at any time.
Our Lawful Basis for Using Your Information
We process personal information only where we have a lawful reason to do so.
This will normally be because:
• It is necessary to fulfil a contract with you, such as processing and delivering an order
• We need to comply with a legal obligation
• We have a legitimate business interest, such as protecting our business from fraud or maintaining appropriate business records
• You have given your consent, for example for optional marketing or certain non-essential cookies
Where we rely on consent, you may withdraw that consent at any time.
Wix and Other Service Providers
The RookFire Jewellery website is hosted on the Wix platform.
Wix provides the website, online store and related services used to operate rookfire.com. Information submitted through the website may therefore be processed or stored using Wix systems.
We may also share information where necessary with trusted service providers including:
• Payment providers
• Delivery and courier companies
• Website and technology providers
• Accountants and professional advisers
• Authorities where disclosure is required by law
We only share information where reasonably necessary for the relevant service or legal requirement.
Some service providers may process information outside the United Kingdom. Where required, appropriate safeguards are used to protect personal information transferred internationally.
Cookies
This website uses cookies and similar technologies.
Some cookies are necessary for the website and online store to function correctly.
Other cookies may be used for analytics, performance or similar purposes. Where consent is required, these cookies will only be used in accordance with the choices you make through the website's cookie controls.
You can change your cookie preferences using the cookie settings available on the website.
How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected.
Order and transaction records may normally be retained for up to six years where required for accounting, tax, legal or dispute resolution purposes.
Information relating to enquiries is retained only for as long as reasonably necessary to deal with the enquiry and maintain appropriate business records.
Marketing information is retained until you unsubscribe or withdraw your consent.
Your Rights
Depending on the circumstances, UK data protection law may give you the right to:
• Ask for a copy of the personal information we hold about you
• Ask us to correct inaccurate information
• Ask us to delete your information
• Ask us to restrict how your information is used
• Object to certain uses of your information
• Ask for certain information to be transferred to you or another provider
• Withdraw consent where processing is based on consent
To exercise any of these rights, please contact hello@rookfire.com.
We may need to confirm your identity before responding to a request.
Complaints
If you have concerns about how RookFire Jewellery uses your personal information, please contact us first so that we have an opportunity to resolve the matter.
You also have the right to make a complaint to the Information Commissioner's Office, the UK regulator responsible for data protection.
Security
We take reasonable steps to protect personal information and use reputable website, payment and delivery providers.
However, no method of sending or storing information online can be guaranteed to be completely secure.
Changes to This Policy
We may update this privacy policy when our website, services or legal obligations change.
The current version will be published on this page together with its latest update date.
Contact
For questions about this privacy policy or your personal information, please contact:
RookFire Jewellery
hello@rookfire.com